A NOVEL DATA-MINING APPROACH LEVERAGING SOCIAL MEDIA TO MONITOR CONSUMER OPINION OF SITAGLIPTIN.

Domain: Data Mining.

A novel data mining method was developed to gauge the experience of the drug Sitagliptin (trade name Januvia) by patients with diabetes mellitus type 2. To this goal, we devised a two-step analysis framework. Initial exploratory analysis using self-organizing maps was performed to determine structures based on user opinions among the forum posts. The results were a compilation of user’s clusters and their correlated (positive or negative) opinion of the drug. Subsequent modeling using network analysis methods was used to determine in?uential users among the forum members. These ?ndings can open new avenues of research into rapid data collection, feedback, and analysis that can enable improved outcomes and solutions for public health and important feedback for the manufacturer.

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